Saturday, 4 May 2013

Road to ASEAN Blogger Festival 2013

On April 20, 2013 I attended a one day Seminar that was a part of an event called ASEAN Blogger Festival. The main event will be held on May 12-15, 2013 in Solo. I was so excited to attend the event, because there would be Hermawan Kartajaya as one of the speaker. 

Back when I was a university student, I read his books and listen to his audio book. I listened to Trijaya FM just to hear some of his words. Hahaha.... He is the President of MarkPlus&Co, a management consultant company based in Asia. He's one of 50 Gurus Who have Shaped The Future of Marketing, write several books with Philip Kotler, and many other achievements.

I wasn't so into marketing studies. I studied communications and journalism, but I like his ideas of how to create the message and how to get the people react to it, in a positive way, in the way we wanted to. It was called product differentiations. 


ASEAN and Hermawan Kartajaya's Perspective

Years ago, before the social media era, the advertisements and publicity of media has the big role to create people's opinion about a product. But now, in the social media era, we believe our friends' recommendations more than we believe the ads.

"I like cruising," he said."When I look for recommendations, instead of  searching for travel advisors websites, I search for people's recommendations. So it's not a G to G (Government to Government) era, B to B (Business to Business) era. It's the P to P (People to People) era."

That's why, bloggers now are the actors and they have powers. Because it's not the 'one  to many' (mass media to people) communication era anymore. It's the 'many to many' communications era (many people to many people). The internet makes it possible for us to take decisions. 

Yeah, true. I am one of the girls that search for recommended clothes on the Internet.  Some bloggers have their credibility and trustworthiness in fashion that I believe their recommendations. Hehehe... :P. 

By the way, it's so nice to hear Hermawan mention that we, bloggers, have an important role. I mean, I know bloggers in some way have been the opinion leaders. But I didn't know that inside our posts talking about our favorite stuffs, day-to-day life, our opinions, we can have a particular message to spread the positivity. I'm talking about the positivity of our nations: the products, the cultures, the places, the people, even the politics, human rights and security issues.

It is important to always be positive bloggers, guys. We have to be careful of what we are posting too. Our opinions lead many other opinions after the readers read our blog and that matters!




Hermawan Kartajaya.

According to Hermawan, based on the MarkPlus survey, the new Indonesia and the new ASEAN are shaped by the Youth, Women, and Netizen (it used to be seniors, men, and citizen). And all have their particular anxieties and desires, urban lifestyles, and shopping behavior.

In marketing the business, first we need to know the anxieties and desires of the customers. "Anxieties and desires are something beyond the need and want. And you can find it easily in the social media because people talk in the social media," said he.

Youth are the professionals, first jobbers, college students and high school students. The survey shows that professionals are worried of failure in business. First jobbers are worried of being jobless, college and high school students are worried of academic failure. 

On the other hand, the women are more complicated. Women have concerns about health, family, finance, trustworthiness, and beauty. Yeah, I notice the last word about beauty and now cosmetics have the market divided to the age of 20+, 30+, 40+ and 50+. Hahaha... Every woman need to feel beautiful and good about themselves.

Another concerns of women are their environment, career, safety, and zero friends. Moreover, they have desires to be well-being, optimistic, multitasking, entrepreneur and be a networker.

A woman always need friends to talk to and trust is very important to them. Women hate being told lies and I think every one of us knows that :D. I think that's why, we bloggers, have to communicate the informations based on the truth. 

Last but not least, there is netizen. Netizen is the citizen who use the internet. Often described as people who is smarter in spending their money because they like to compare one product to another and have good bargaining skills.



Indonesia Towards The ASEAN Community 2015: The Challenges, Opportunities and The Role of Social Media


On 31 December of 2015 the ASEAN Community will be founded. The ASEAN community means that ASEAN countries will be united in order to accelerate their improvement in economy, politics, and social cultures.

There are some concerns of the ASEAN people about the ASEAN Community, especially the entrepreneurs. "Does our  economy strong enough to face the other countries' products invasions?" "Do we strong enough to get our products to be exported to other countries?" "How about the regulations? Will it be new regulations to make it easier?"

There are so many challenges to face. But there so many opportunities too. This is why The Ministry of Foreign Affairs prepare the ASEAN Blogger Festival. The event will gather bloggers all over ASEAN countries, and they hope these bloggers will communicate the ASEAN Community ideas to ASEAN people and get the people to prepare themselves for December 31, 2015. 

So now it's our time to spread the positivity of our countries. Spread the news and seek for opportunities we can find when ASEAN Community officially started.


The speakers shake hands to each other.
In the picture, there are Amril Taufik Gobel of ASEAN blogger community,
Hermawan Kartajaya as marketing expert,
Dirjen ASEAN I Gusti Agung Wesaka Puja,
David Carden US Ambassador for ASEAN.


This is funny. David Carden gave his informal speech by sitting at the edge of the stage and Hermawan Kartajaya (and other bloggers too actually) took the pictures of him :D.

It's funny how blogging can get me to meet Hermawan Kartajaya in person :).


Hermawan Kartajaya and Kumpulan Emak-Emak Blogger (KEB)


My new friends: Bonit, Ayu Citra, Jade Ayu, Yeye, Yeni, and me.



14 comments:

  1. Replies
    1. Teh Hana & mba Emi : hehehe.. seneng bgt mba bisa ketemu Hermawan..

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    2. Teh Hana & mba Emi : hehehe.. seneng bgt mba bisa ketemu Hermawan..

      Delete
  2. Maaak, this is the information I was looking for, before joining the Asean Blogger Festival in Solo. Thanks a lots, Mak Mia. :)

    ReplyDelete
    Replies
    1. you're welcome mba al. Aiih senangnya ikut acara puncak.. i'm looking forward to hear it from you mba al :*

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    2. you're welcome mba al. Aiih senangnya ikut acara puncak.. i'm looking forward to hear it from you mba al :*

      Delete
  3. Replies
    1. Mak Fitriii kapan2 kita ikut acar bgini n kopdar yu :))

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  4. duuh senangnya yang bisa foto bareng....butuh kerja keras untuk membaca postingan ini....ga bisa bhs inggris soalnya wkwkwkkk...

    ReplyDelete
    Replies
    1. iya bu Pit seneng banget saya :D. Sayang bu Pit ga ikut ya

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  5. how lucky you're kaa!
    waah Mr David Carden-nya lucu same speech duduk dilantai gitu.

    btw, setuju banget kak kalo kita harus jadi positive bloggers dan tetap menjaga kata-kata kita :D

    ReplyDelete
    Replies
    1. Setuju Yu! tos ah! Let's be positive bloggers :)

      Delete

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